by Erik Geurts | Wednesday, January 12, 2011 | Business, E-mail Marketing, Internet Tips, Online advertising
In July 2009, I posted on this blog about “7 Common problems with landing pages and how to fix them”.
Today I found the perfect companion to this post in a page on “The Anatomy of a Perfect Landing Page”, published by Formstack. The tips included focus on copy, content, and structure, and the use of images, video, links and color.
by Erik Geurts | Friday, May 29, 2009 | Online advertising
In my work as an online advertising consultant, I often help site owners and publishers with their online advertising programs. The objective is usually to optimize or maximize ad revenue, or to reduce the costs involved in operating the advertising. And very often...
by Erik Geurts | Wednesday, April 22, 2009 | Online advertising
It’s often said that site visitors are developing something called ‘banner blindness’. After a while, it’s said, you just don’t see the ads anymore. Perhaps that’s the reason why banners are not always getting the creative attention...
by Erik Geurts | Tuesday, March 3, 2009 | Online advertising
Measuring cost per action advertising In the first article in this series, I suggested changing the pricing of advertising campaigns based on impressions to pricing them based on the number of clicks. And in the second article, I went a little bit further and argued...
by Erik Geurts | Sunday, February 1, 2009 | Online advertising
Moving to cost per action advertising In the first article in this series, I discussed switching from CPM to CPC campaigns (see that article for an explanation of these terms). In this second article, I’ll go one step further than just getting paid for clicks, by...
by Erik Geurts | Sunday, January 25, 2009 | Online advertising
Switching from pay per view to pay per click In the past few weeks, I’ve talked to a number of publishers who had a remarkably similar story: advertisers are starting to cut their ad budgets, and as a result site owners see their ad revenue decline. Whether or not it...
