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Erik Geurts is the Founder, Owner and Managing Director of Platform IQ. He is a specialist in digital advertising technology, ad servers, real time bidding, site hosting and e-mail marketing.

When I became a self-employed consultant at the beginning of 2008, it gave me the wonderful opportunity to work from the convenience of my home office. It also allows me to bake my own bread every day.

I know you can buy bread in bakeries, shops and supermarkets, and there are household appliancies that will make the bread for you, but I bake it from start to finish. There is a mill close to where I buy the flower. I have little packets of yeast. And every morning before starting to work, I make a dough, wait for it to rise and then put it in the oven. The result is that at lunch time I have a very fresh bread, still a bit warm. The satisfaction from eating your own bread is a great feeling, both physically and psychologically.

Today I watched a video that explains what happens when baking bread. The metaphors are truly awesome.  Bread is the staff of life, but in order to make it you first kill it (harvesting the wheat), then you bring it back to life (adding the yeast) and then you kill it again (the backing process).

Peter Reinhart is a master bread maker. He can present this tale with much more passion than I ever can. Enjoy the video, and your daily bread!