Our sponsoring of Revive Adserver
In September 2013, Revive Adserver became the official successor of OpenX Source. A true open source project again. Contrary to what many people seem to think, open source software doesn’t just appear out of thin air. It takes a lot of time, energy and dedication.
Our commercial activities around Revive Adserver include hosting, plugin development, and consulting and training. Revenues from these activities enable us to spend unpaid time on the open source project. A business model that’s very common in open source.
However, to further stimulate the Revive Adserver project, we’ve also contributed to the project with hard cash:
- In the summer of 2016, we contributed a substantial amount to the development of Revive Adserver v4.0.0, which enabled easy installation and operation of the software on PHP7, improved and modernized browser and operating system targeting, and improved the support for HTML5 banners by increasing the HTML banner size hard limit from 64k to 16MB on MySQL.
It might seem strange that we spend money on an open source project that releases software which anybody, including our competitors, can download and use free of charge, even without any contribution back to the same open source project. Still, it makes sense to us. We have been able to build a thriving business based on this free software, and giving back to the project both with time and money is our way of thanking all of those other people who’ve done the same.
In January 2017, the Revive Adserver open source project opened a crowdfunding campaign on Patreon. Instead of most crowdfunding platforms, Patreon sponsors pledge to contribute a small amount each month. Here’s how the Revive Adserver team explains it:
If you can pledge a small fraction of the money you make using Revive Adserver each month to us, then together we can make it even easier for you to make money by delivering advertising using Revive Adserver.
This is a great way to contribute and continue contributing to the open source project, so we decided to pledge a small amount of our monthly revenue to this campaign.