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Erik Geurts is the Founder, Owner and Managing Director of Platform IQ. He is a specialist in digital advertising technology, ad servers, real time bidding, site hosting and e-mail marketing.
Thinking small in a big world

Starting a new project or new business is often a leap of faith, nobody knows what the outcome will be, exactly. But the effort you put in has a direct effect on the results. Seth Godin talks about this in his blog ‘An atomic theory of business size‘.

In the article, he warns about unrealistic expectations from scaling up a well-running business. You can’t just take an idea that works well at one level, multiple the number of staff by a factor of five for instance, and expect turn over and revenue to also increase by the same factor.

But there is another side to the same coin: while working on establishing a new business, your attitude will have an enormous effect on the outcome. If you set out to be a major player in your town, you can’t expect to be market leader nation wide, because your actions and image don’t align with that.

Talking to potential customers, partners, suppliers or employees, you could behave and speak as if you have already achieved your goal. You’ll come across as a serious contender, as long as you make sure you stay close to the truth. There is a fine line between sounding very confident and plain lying.

(Photo credits: Bies)