Selling advertising in a downturn (part 3)

Measuring cost per action advertising In the first article in this series, I suggested changing the pricing of advertising campaigns based on impressions to pricing them based on the number of clicks. And in the second article, I went a little bit further and argued...

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Clients around the world

After my previous post about working with clients in many time zones, I was wondering in just how many different parts of the worlds they are. So I put some markers on a map, and here is the result:

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Managing time zones

Since I started my company, I've worked with many people from all across the globe. Five or ten years ago, this would have been virtually impossible, or at least extremely expensive. My telephone bill would have gone through the roof. But today, with e-mail, instant...

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Selling advertising in a downturn (part 2)

Moving to cost per action advertising In the first article in this series, I discussed switching from CPM to CPC campaigns (see that article for an explanation of these terms). In this second article, I’ll go one step further than just getting paid for clicks, by...

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Selling advertising in a downturn (part 1)

Switching from pay per view to pay per click In the past few weeks, I’ve talked to a number of publishers who had a remarkably similar story: advertisers are starting to cut their ad budgets, and as a result site owners see their ad revenue decline. Whether or not it...

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Backup your computer – free and easy

The most common reason people give for not making backups of their computer is: "I forgot". That's understandable, but also very unfortunate. Especially when there are free solutions that allow anyone to make regular backups. One of those products is called Mozy. It's...

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Finding a good domain name

Your domain name is the first point of contact on the internet. It is a vital part of the address of your website and of your e-mail address. You'll be using that domain name for a long time, so it's crucial to spend some time deciding on the best name, to find out if...

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Kevin Kelly: Predicting the next 5,000 days of the web

I wanted to share with you a video that was published today on It's a talk given by Kevin Kelly, the editor of Wired and well known author of many books on biology, business, technology and the internet. Mr. Kelly talked about the fact that the world wide web...

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Our sponsoring of Revive Adserver

In January 2017, the Revive Adserver open source project opened a crowdfunding campaign on Patreon. We decided to pledge a small amount of our monthly revenue to this campaign.

Incident Report Hosting Outage February 10, 2015

On February 10, 2015, our ad server hosting platform suffered an outage that lasted multiple hours. This incident report has details on the cause of the outage and additional background information. At 08.46 UTC, our external monitoring system reported several issues...

Planned hosting platform maintenance May 22, 2014

On Thursday, May 22, our network engineers will be performing planned routine maintenance on our hosting platform. During this maintenance window, customers may experience short intervals of reduced connectivity. Please continue reading for details. When The...

A new year, a new name: Platform IQ

Platform IQ offers a number of services and products that form a strong foundation for the business of our customers. We do this with smart software, servers, people and smart customers.

Business size does matter

Starting a new project or new business is often a leap of faith, nobody knows what the outcome will be, exactly. But the effort you put in has a direct effect on the results. Seth Godin talks about this in his blog ‘An atomic theory of business size’.

In the article, he warns about unrealistic expectations from scaling up a well-running business. You can’t just take an idea that works well at one level, multiple the number of staff by a factor of five for instance, and expect turn over and revenue to also increase by the same factor.

Change: some fear it and some don’t believe it

Recently I wrote about a new project I was considering, and the 16 questions from Seth Godin that forced me to really think about the fundamental motivations for starting it in the first place.

One of the first things we had to do was to prepare a pitch for a potential customer for the project. In essence, we were going to propose a fundamental change in their thinking about how to generate extra revenue for the company. That made me think about another blog post by Seth Godin: Change and its constituents.