by Erik Geurts | Sunday, February 1, 2009 | Online advertising
Moving to cost per action advertising In the first article in this series, I discussed switching from CPM to CPC campaigns (see that article for an explanation of these terms). In this second article, I’ll go one step further than just getting paid for clicks, by...
by Erik Geurts | Sunday, January 25, 2009 | Online advertising
Switching from pay per view to pay per click In the past few weeks, I’ve talked to a number of publishers who had a remarkably similar story: advertisers are starting to cut their ad budgets, and as a result site owners see their ad revenue decline. Whether or not it...
by Erik Geurts | Friday, October 24, 2008 | Internet Tips
The most common reason people give for not making backups of their computer is: “I forgot”. That’s understandable, but also very unfortunate. Especially when there are free solutions that allow anyone to make regular backups. One of those products is...
by Erik Geurts | Tuesday, September 9, 2008 | Internet Tips
Your domain name is the first point of contact on the internet. It is a vital part of the address of your website and of your e-mail address. You’ll be using that domain name for a long time, so it’s crucial to spend some time deciding on the best name, to...
by Erik Geurts | Tuesday, July 29, 2008 | Web
I wanted to share with you a video that was published today on TED.com. It’s a talk given by Kevin Kelly, the editor of Wired and well known author of many books on biology, business, technology and the internet. Mr. Kelly talked about the fact that the world...
by Erik Geurts | Friday, June 6, 2008 | Internet Tips
I read an article the other day, reporting on some shocking statistics from a study by Accenture. They surveyed 800 American and British frequent internet users. It turned out more than half of them had only one password for all websites, web mail, online banking and...
by Erik Geurts | Saturday, December 22, 2007 | Company News
If you’ve read the book “The Hitchhikers Guide To The Galaxy” by Douglas Adams, you know what this is about. In the book, a computer determines the answer to “the ultimate question of life, the universe and everything”. It takes a few...
