Selling advertising in a downturn (part 2)

Selling advertising in a downturn (part 2)

Moving to cost per action advertising In the first article in this series, I discussed switching from CPM to CPC campaigns (see that article for an explanation of these terms). In this second article, I’ll go one step further than just getting paid for clicks, by...
Selling advertising in a downturn (part 2)

Selling advertising in a downturn (part 1)

Switching from pay per view to pay per click In the past few weeks, I’ve talked to a number of publishers who had a remarkably similar story: advertisers are starting to cut their ad budgets, and as a result site owners see their ad revenue decline. Whether or not it...
Selling advertising in a downturn (part 2)

Backup your computer – free and easy

The most common reason people give for not making backups of their computer is: “I forgot”. That’s understandable, but also very unfortunate. Especially when there are free solutions that allow anyone to make regular backups. One of those products is...
Selling advertising in a downturn (part 2)

Finding a good domain name

Your domain name is the first point of contact on the internet. It is a vital part of the address of your website and of your e-mail address. You’ll be using that domain name for a long time, so it’s crucial to spend some time deciding on the best name, to...
Selling advertising in a downturn (part 2)

Kevin Kelly: Predicting the next 5,000 days of the web

I wanted to share with you a video that was published today on TED.com. It’s a talk given by Kevin Kelly, the editor of Wired and well known author of many books on biology, business, technology and the internet. Mr. Kelly talked about the fact that the world...
Selling advertising in a downturn (part 2)

A good password is hard to find

I read an article the other day, reporting on some shocking statistics from a study by Accenture. They surveyed 800 American and British frequent internet users. It turned out more than half of them had only one password for all websites, web mail, online banking and...
Selling advertising in a downturn (part 2)

42 is the answer, but what is the question?

If you’ve read the book “The Hitchhikers Guide To The Galaxy” by Douglas Adams, you know what this is about. In the book, a computer determines the answer to “the ultimate question of life, the universe and everything”. It takes a few...