Change: some fear it and some don’t believe it

Recently I wrote about a new project I was considering, and the 16 questions from Seth Godin that forced me to really think about the fundamental motivations for starting it in the first place.

One of the first things we had to do was to prepare a pitch for a potential customer for the project. In essence, we were going to propose a fundamental change in their thinking about how to generate extra revenue for the company. That made me think about another blog post by Seth Godin: Change and its constituents.

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16 questions to help you decide about starting a business project

A few months ago, I bookmarked a blog post by Seth Godin that really made me think at the time. He lists 16 questions that people should answer when they’re planning to start a business. What I liked about these questions is that most of them are not the typical multiple choice questions that you often see. These are open questions that really force you to dig deep into your motivations and personal goals.

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Safe drinking water for everyone on the planet

Today I watched a presentation by engineer Michael Pritchard. He has developed a technology that has the potential to solve the problem of access to safe drinking water. His Lifesaver water-purification bottle could revolutionize water-delivery systems in...

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Direct ad sales is hard work

In my work as an online advertising consultant, I often help site owners and publishers with their online advertising programs. The objective is usually to optimize or maximize ad revenue, or to reduce the costs involved in operating the advertising. And very often...

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The art of baking bread

When I became a self-employed consultant at the beginning of 2008, it gave me the wonderful opportunity to work from the convenience of my home office. It also allows me to bake my own bread every day. I know you can buy bread in bakeries, shops and supermarkets, and...

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How to create effective banner ads

It's often said that site visitors are developing something called 'banner blindness'. After a while, it's said, you just don't see the ads anymore. Perhaps that's the reason why banners are not always getting the creative attention they deserve Researchers at market...

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Our sponsoring of Revive Adserver

In January 2017, the Revive Adserver open source project opened a crowdfunding campaign on Patreon. We decided to pledge a small amount of our monthly revenue to this campaign.

Incident Report Hosting Outage February 10, 2015

On February 10, 2015, our ad server hosting platform suffered an outage that lasted multiple hours. This incident report has details on the cause of the outage and additional background information. At 08.46 UTC, our external monitoring system reported several issues...

Planned hosting platform maintenance May 22, 2014

On Thursday, May 22, our network engineers will be performing planned routine maintenance on our hosting platform. During this maintenance window, customers may experience short intervals of reduced connectivity. Please continue reading for details. When The...

A new year, a new name: Platform IQ

Platform IQ offers a number of services and products that form a strong foundation for the business of our customers. We do this with smart software, servers, people and smart customers.

Business size does matter

Starting a new project or new business is often a leap of faith, nobody knows what the outcome will be, exactly. But the effort you put in has a direct effect on the results. Seth Godin talks about this in his blog ‘An atomic theory of business size’.

In the article, he warns about unrealistic expectations from scaling up a well-running business. You can’t just take an idea that works well at one level, multiple the number of staff by a factor of five for instance, and expect turn over and revenue to also increase by the same factor.

Change: some fear it and some don’t believe it

Recently I wrote about a new project I was considering, and the 16 questions from Seth Godin that forced me to really think about the fundamental motivations for starting it in the first place.

One of the first things we had to do was to prepare a pitch for a potential customer for the project. In essence, we were going to propose a fundamental change in their thinking about how to generate extra revenue for the company. That made me think about another blog post by Seth Godin: Change and its constituents.