The anatomy of a perfect landing page

Safe drinking water for everyone on the planet

Today I watched a presentation by engineer Michael Pritchard. He has developed a technology that has the potential to solve the problem of access to safe drinking water. His Lifesaver water-purification bottle could revolutionize water-delivery systems in...
The anatomy of a perfect landing page

Direct ad sales is hard work

In my work as an online advertising consultant, I often help site owners and publishers with their online advertising programs. The objective is usually to optimize or maximize ad revenue, or to reduce the costs involved in operating the advertising. And very often...
The anatomy of a perfect landing page

The art of baking bread

When I became a self-employed consultant at the beginning of 2008, it gave me the wonderful opportunity to work from the convenience of my home office. It also allows me to bake my own bread every day. I know you can buy bread in bakeries, shops and supermarkets, and...
The anatomy of a perfect landing page

How to create effective banner ads

It’s often said that site visitors are developing something called ‘banner blindness’. After a while, it’s said, you just don’t see the ads anymore. Perhaps that’s the reason why banners are not always getting the creative attention...
The anatomy of a perfect landing page

Selling advertising in a downturn (part 3)

Measuring cost per action advertising In the first article in this series, I suggested changing the pricing of advertising campaigns based on impressions to pricing them based on the number of clicks. And in the second article, I went a little bit further and argued...
The anatomy of a perfect landing page

Clients around the world

After my previous post about working with clients in many time zones, I was wondering in just how many different parts of the worlds they are. So I put some markers on a map, and here is the result:
The anatomy of a perfect landing page

Managing time zones

Since I started my company, I’ve worked with many people from all across the globe. Five or ten years ago, this would have been virtually impossible, or at least extremely expensive. My telephone bill would have gone through the roof. But today, with e-mail,...
The anatomy of a perfect landing page

Selling advertising in a downturn (part 2)

Moving to cost per action advertising In the first article in this series, I discussed switching from CPM to CPC campaigns (see that article for an explanation of these terms). In this second article, I’ll go one step further than just getting paid for clicks, by...