Starting a new project or new business is often a leap of faith, nobody knows what the outcome will be, exactly. But the effort you put in has a direct effect on the results. Seth Godin talks about this in his blog ‘An atomic theory of business size’.

In the article, he warns about unrealistic expectations from scaling up a well-running business. You can’t just take an idea that works well at one level, multiple the number of staff by a factor of five for instance, and expect turn over and revenue to also increase by the same factor.

Recently I wrote about a new project I was considering, and the 16 questions from Seth Godin that forced me to really think about the fundamental motivations for starting it in the first place.

One of the first things we had to do was to prepare a pitch for a potential customer for the project. In essence, we were going to propose a fundamental change in their thinking about how to generate extra revenue for the company. That made me think about another blog post by Seth Godin: Change and its constituents.