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Erik Geurts is the Founder, Owner and Managing Director of Platform IQ. He is a specialist in digital advertising technology, ad servers, real time bidding, site hosting and e-mail marketing.

If you’ve read the book “The Hitchhikers Guide To The Galaxy” by Douglas Adams, you know what this is about. In the book, a computer determines the answer to “the ultimate question of life, the universe and everything“. It takes a few million years, and when it’s done the answer turns out to be: 42.

This immediately presents a new problem. Although the answer is crystal clear, it doesn’t seem to be of much use. Without the proper question, it appears to be worthless. So the same computer is asked if it can provide the question to the question that has 42 as the answer. The computer thinks for a while and then it says: “yes, I can do it, but it’s tricky. It may take a while”.

For me, personally, this is much more simple. There is a question to which I can reply: 42. That question is: “At what age are you going to start your own full time business?”. Today I turn 42, that magical age, and during this next year I intend to quit my job and start my own consulting firm.